website brief template word

The earlier you can bring them in on your plans the better! If you’re really stuck on deciding on your website design budget, make sure to check it out! Also, unless you’re a tech whizz, you might find yourself floundering when looking underneath the hood of a website project. The more information you can share in the first instance, the better your web project is likely to turn out. ), An Overview of Your Business and Current Website Situation, The Objectives of Your Web Design Project. It also gives your chosen web design agency something to measure against. In a perfect case, the company will send you a document or a link to an online form, where you can just answer the questions. Where before we were looking at very brand oriented questions and things to include, this time we’re looking at functionality and problems in a lot more depth. It should be able to successfully breakdown any complex information into a compact and comprehensive structure that is easy for anyone to understand. Briefs are used in various industries in the corporate world. There’s nothing more frustrating than “design by committee.” However, it does happen, and it can be managed. Write a short paragraph with background about your charity or membership organisation. It’s 5 times over what you thought you’d be paying. Some people do well closing leads on the phone, others prefer an email drops in with the relevant information. Just be sure to let them know if you need help! It’s what’s visible at the top of your internet browser in the address bar. And it’s a strange situation when creating a new website. The Operative Word is Brief. You might also want to read our top ecommerce tips if that’s the level of sales you’re looking to achieve. Where are you now in the process? Tricky existing providers can add a solid chunk of time to a project. There needs to be a reasonable level of understanding here, things don’t just happen overnight. When creating a website design brief, consider the following: You can do this by asking insightful questions about your existing customers. It’s not unusual for goals and objectives to change, especially when outside interference comes into play, and throws the cat among the pigeons. Therefore, it’s important that they know what your target audience looks like. So, what should go into your website design brief? This question often helps agencies decide whether they can be involved with your project or not. And that always immediately helps get some initial website launch plans in place. Sharing your web design budget, goes a long way towards building trust and transparency from the outset. And in this case, they’ll certainly need to drive a lot of traffic to their website. When starting a website design project, it is essential to communicate with the team completing the project as clearly as possible, whether they are an in-house department, a freelancer or an agency. This dips into digital marketing, but it’s a good idea to give your agency a heads up about your digital marketing strategy. The more information you can share about your project here, the better. But just giving some indication of what you’re working with goes a long way! We are looking for a new design and development of our e-commere website. That way they can’t be swept out from underneath you if you create the next Amazon or Google. So coming up with a plan to counteract them at first light is imperative. The word brief has its Latin origin, “brevis,” meaning, short. There are a whole range of digital marketing techniques you could use, so make sure to talk things over with your web designers. But what if you need to do it on your own? In part one we talked about writing a general design brief. Customer personas should take up quite a chunk of your web design brief. Our template has been structured to guide you through each essenti… Let us know in the comments below. Using a website brief will not only make things easier for you to manage, but it will also be possible for you to achieve progress and success with your current website project. If you want them to update content and post new blogs for you, then you need to write that into your brief. It really depends on their complexity. By laying out the details of your project from the very start, all stakeholders have a united vision to work towards which reduces time spent negotiating edits in the future. What is it you want to show on your website? 5. Your web design brief is a document you can use to communicate with a web design agency, about your vision, needs, and requirements. And just like the other posts in the series, we’ve included a free web design brief template. How long does it take to write a brief? Have we got enough feedback to make real improvements? As a rough guide, here’s what we tell people at Canny about our website timescales: Web design projects can take anywhere between 6 and 12 weeks. Will our existing website provider put up any resistance? In fact, one-page briefs are much preferred by many, as it contains contents that directly discuss the project or the issue at hand. Using a website brief will not only make things easier for you to manage, but it will also be possible for you to achieve progress and success with your current website project. Free templates Explore thousands of beautiful free templates. Describe to us the very DNA,values and company mission. If you’re working on a web design project, knowing about your competitors can help us to get an understanding of what they’re all about and what they’re doing online. You need to let your agency know what you’re expecting back, by when, and how to submit it. Meeting goals and handling collaborations, projects, and issues are best to deal with if you have a brief document in hand. Now that you know when you should write it, and who should write it, what exactly should be included in your web design brief? It shouldn’t be TL;DR. You don’t need to link to a dozen planning spreadsheets, email chains, and … Download your free copywriting brief template (MS Word) Share this: Twitter Facebook Linkedin E-mail. Download great case brief examples and templates from TemplateLab Your domain name is the address of your website. Web design agencies get approached for work on a regular basis. Having a set of “success factors” can really help all parties. Even if you came up with an excellent marketing campaign, you could make the most out of it having a marketing brief that can give a bird’s eye view of the things that you need to accomplish for the success of all your marketing efforts. Website specific project information can be tricky to outline in a web design brief. But now that you're an adult buying grocery items could be…, While a creative sales pitch of catchy slogans, original themes, and remarkable social media promotions get the best reactions from the audience, it doesn't work well for every industry.…. You’ve lost an hour of your time, the agency has also lost a significant chunk of time by writing out the proposal. But in your brief, try and list out: Likes and dislikes are important as it can guide the design style and choices made throughout the project. Again, your digital marketing plans feed your website design project. However, the majority of the input needs to come from you, the business owner, or Marketing Executive/Director. It also means they don’t stray too close to what your competitors are doing when creating your new website. When it comes to website design and development, a design agency is responsible for designing for your customers. If you want to deal with your current project’s technicalities up close, it is highly suggested that you make use of a project brief. Or better yet, ask someone who can read over the document for you. What does your marketing strategy look like? By this point, your web design brief should be pretty comprehensive. Upon determining the purpose of your brief, keep in mind your target readers or audience, the actions or decisions required, and the benefits the reader can get from reading the brief. You can find more essential information about briefs in the video guides below and in the Additional Materials. Location release form 1 page. Since it serves as a roadmap that guides you to the achievement of your goals, rest assured that keeping a brief throughout all your business undertakings will do you and even your team a great favor rather than a hassle. Also include any plans for future growth that might be important for us to be aware of. Your focus during the process of drafting your creative brief should be making the brief actually brief, concise, and tight. This section will respond to How the website should look and work.. You’re gonna talk about content, functionality, visual considerations and technical requirements. Get your assignment or business report created with … Creating websites can be tricky, and it can require a lot of work. But this time, there’s also going to be a lot of focus on your online presence, what exists, where it’s hosted, and what your future plans look like. Once you have written a draft of your brief document, see to it that you proofread and edit it first before you disseminate and present it. Design isn’t just about making things look pretty. Design briefs can take many forms. Finding an agency who offers web design services is easy if you know what you’re looking for. “ASAP” is not an acceptable answer when talking about timescales either. Domain names and hosting are two separate things that are often lumped together. Then it’s a case of building it up for your own unique case from there. How did you write your web design brief? You’ve done the hard part, which is realising the problem you’re facing. Brief. Essentially, you want to outline their demographic traits and psychographic characteristics. From the term itself, you would know that briefs are written clearly and concisely. And now it’s time to discuss web design, and how to write a web design brief. The steps listed and explained above don’t necessarily repeat website design brief … If you’re still not sure on how to find a web design agency, you could contact us to discuss your project. In our Discovery Process at Canny, we go through a whole range of websites and visual styles to get to the bottom of this question. Facebook Twitter Pinterest Email. Well, your web design brief is still going to include some of the sections from The Design Brief and Branding Brief. And believe it or not, professional design agencies aren’t out to grab as much money as they can for your project. A case brief is a shortened, concise summary of a court opinion, usually in outline form. Everyone should be on the same page in order to obtain the same goals and this is what a brief exactly does. A design brief is ideal to use, whether you work alone or with a team. It also serves as a game plan that will make it easier for you to achieve your marketing goals. Involved in a design project? Company information is often overlooked in website briefs– but we need to know all about your business! However, there are always some things to consider. If you want these installed, again, list them out in your design brief. One is to create a quality website with a quality offering. The required response section of your web design brief is usually straightforward. You need to decide here, are you trying to stand out, or fit in? For your marketing campaign efforts, a marketing brief is all that you need. If you’ve read either of our previous two posts on writing design briefs, you might want to skip ahead! A project often involves a team of people working together with one goal in mind. Most people default to Google Analytics and have it installed. Lay out any insights or research you have into the length of your buying cycles, your level of brand recognition and the paths your customers typically use to find and re… Take your ideal customer, and build your persona around them. Typically, there are several elements at play: There are any number of factors that you could use to judge the responses. As we’ve mentioned in the other posts in this series, the goals of your project might be pretty straightforward: “We need a new website that helps showcase our business. Record Release Form 1 page. When you write a brief, always make it a point that you write accurate and factual information so that your target audience can rely on it. Read our post How to create a website design brief and download our template. Marketing calendar template 1 page. I’ve used a variation of this creative brief template for nearly 10 years, and it’s been a big help. Typically, if you’re hosting with an agency, they’ll be performing security checks and updates on a regular schedule. Website design brief template DOC: 85.2 KB | PDF: 101.4 KB (5 pages) (4.4, 17 votes ) Related Templates. Do you have experience with a particular website platform? So you need to get them out of your head and down on paper. If you’re really unsure on how much certain things cost, we have some great posts about pricing out design and branding services that are listed out below: Hopefully this gives you an insight to how much web design projects cost, and why sharing your budget is an important step to take early in your relationship. Website design is no easy task, and there are a lot of moving parts to a successful web design project. With any sort of design brief, you want to be giving out as much relevant information about your project as possible. Marketing Brief Template – 10+ Word, PDF Documents Download. Different people have different content requirements. 4. Integrations with a CRM system or mailing list provider, You don’t want to write the content, and want to hire a copywriter, You don’t have any content ready, and want your agency to help, You have a whole bunch of copy ready, and just need it looked over, Your existing website contains some content you want to refresh. Keeping a design brief throughout the design process as a whole is instrumental in determining the objectives and goals of the design project, the budget and the schedule set by the client, the target audience, and the style or look that you and your client want to achieve as discussed. Even if they encountered completed briefs, it lacks quality since some of them were written without a clear focus. You need to collaborate with other people other than your clients, such as web copywriters, web designers and developers, and other creative teams. Remember though, it’s not rigid. Effective content that engages your audience. You’ll find templates for advertising, graphic design, nonprofits, and more in Microsoft Word format, plus general creative brief templates for Microsoft Excel. Simply because they have so many moving parts and integrations. We need you to expand on that idea! You also need to mind the competitors of your clients as well as your clients’ needs. They may not have time to research about the topic at hand. The products your sell or services you provide 3. Whether you're creating a business report, school report or industry report, get started quickly with our pre-made Word Templates. A standard legal brief includes an introduction that states the claims of the party and the theory of the case, a table of authorities, the statement of facts that outline the factual elements used by the court, the arguments that addresses the legal questions, and a conclusion that sums up the major points of the case. These days I work freelance writing web content and printed publications for charities of all sizes. “We just need a new website. And when they encountered incomplete briefs, it was also written with inconsistent content. You need to communicate what you want your website to do for your business. 2. The first thing you should explain in your web design brief, is about your business, the sector you work in, and the website you’re looking to build. There’s not a right or wrong answer here. To help, we have an article about the cost of website design pricing. Trusting your web design agency to help guide you in the right direction will deliver better long term results. If you need help from your agency to secure a domain name, let them know. But remember, it isn’t written in stone. If you’re looking for a rapid turnaround time, and the agencies you reach out to have a lot of work on, they might decline the offer to work together. Both of these goals have similarities, but realistically, they’re very different projects. From the term itself, you can immediately understand that a brief should be concise, clear, and comprehensive enough for the target audience to read and understand. Just fill in your details at the bottom of the page to download the free guide and template. You can also double-check whether your document has successfully discussed the project or briefly addressed the issues in a concise manner. Be able to encapsulate your clients’ needs and goals in a single place with the use of a website brief. As much as it needs creativity, it also needs to be brief. To give you an idea of what kind of brief document to use, here are some of the variations of brief documents that you should know about to help you figure out the best type of brief for your needs. In some cases, government officials, policy makers or other professionals have to make decisions on issues they are not familiar with. How Do You Build a Basic Brief Document? You need a website. A key term to remember when making a creative brief is the word brief. So you’re not explaining things to an alien this time! If you have an existing website, try and list out the key pages and how they’re performing. The web design company will need to know a bit about your company in order to get a feel for how they should design your website. An expertly written brief can be beneficial to every project coordination to identify and steer clear of the possible barriers halfway during the process. Is the content all written out and ready to go? You probably want a page about how great your socks are. But once you have that nailed, you have to make it as pretty as possible! This collaboration may go on for weeks or months, so regular, constant communication between the involved parties is crucial. Which websites do they visit? Always look for functionality first. When used for legal matters, a legal brief is needed in summarizing a case or in laying out an argument. Another thing that can happen, is if you’re struggling to front up the cash, your agency might be able to turn you on to any appropriate web design grants and funding that they know of. Well, there’s a whole world of difference. As mentioned, briefs are used in various ways across various professions, and this should mean that briefs come in varying formats and structures to suit different purposes. Or maybe your website just isn’t performing the way it used to, and now you need to take drastic action. State your mission in a single sentence, if you can, and describe what sort of charity, social enterprise or association you are and the field you work in. Can you now imagine what would happen if you carelessly write a brief that is void of valid information? Info about company history, brand, size, staff and locations will all help us understand what you’re all about. In the restaurant business? We have a blog post to help you get your new website launch right. It does not only help you with your clients, but it can also help in the process of outlining the entire scope of your project as well as the needed deliverables. There might be minimal differences among the various brief types, but it is still essential to know the specific type of brief needed for the purpose you have in mind. Now, steer into it, and with a professional web design agency by your side, you can overcome it! If you’re setting up an ecommerce website, then the likely action you want people to take, is to buy your products. We want to be generating around 10 leads per week, this would allow us to add £xx,xxx to our revenue stream on a monthly basis.”. And then you send over your web design brief, with no budget information. Share This! This helps to show your design agency what’s most important in your decision making process. And just like the other posts in the series, we’ve included a free web design brief template. Websites are like Liam Neeson in Taken, they have a special set of skills that they need to perform. 51+ SAMPLE Brief Templates in PDF | MS Word | Excel. Oh, I’m not saying it’s the end-all, be-all of creative briefs, but if you aren’t using a brief now, or you aren’t happy with your current one, this is a good place to start. In this toolkit, we’ve gathered sample project briefs and brief templates from different niches. Even if you choose to work with a great web design company, you should still have a well structured web design brief to help! We operate in a crowded marketplace, but the quality of service we offer puts us head and shoulders above our competition. Your design agency should also do their part here and once the project kicks off, they’ll assign a member of staff (usually an Account Manager) to handle their side of the communication. As we’ve mentioned in both previous posts on the subject, your design brief is a vital tool for communicating your ideas to your chosen agency. Websites are often more technical than a typical design or branding brief. Not so fast! The rest of your teammates who are working with you on a project would definitely rely on what you have written on the brief. When people come to us like this, we guide them through a series of questions that in turn help construct their web design brief. A well written, thought out web design brief is crucial to each of them. These are problems that need unpicked, but they’re usually easier to outline at the offset. It’s simply a case of listing out what you expect to receive back. If you’re ready to rip up an existing site though, what’s driven you to take that sort of action? Briefing Note Template – 15+ Word DOC & PDF Format. Grocery shopping is probably one of the fun errands you used to do with your parents back then. And for what purpose? Your email address will not be published. On top of that, you might not actually know what it is that you need to achieve your goals. Ideas, tips and tricks, and thought pieces to help drive results through design. You need one voice of reason that can be used to add balance to the discussions, and go between both the agency and the company. You’ll want to pay for great hosting after reading about the drawbacks of cheap web hosting. What about those additional sections that should be included in your web design brief? This includes the various departments of a company such as marketing and sales. Writing a marketing brief shouldn’t be taken lightly as there are people who depend on it to perform their jobs well. It also allows us to take a look at their website, and discuss with you how you want your website to function and look when compared to them. A couple of paragraphs about your company 2. Then let’s get those versions setup as part of your project. Great websites come from great partnerships. Without a brief, you’re stabbing in the dark. Briefs come in various types as it is dependent on the nature of the project or undertaking you’re currently dealing with. If you’re looking to create a new website, try answering the following: And if you’re an existing business redesigning your website, answer the above, and: Website design projects rely on everyone having a crystal clear understanding of the situation and the challenges they’re likely to face. If you’re not sure how to advertise your business, check out the best small business advertising ideas to help you get started. the number of employees, a rough turnover figure (if you want to provide it – there is a lot of difference between how a £100,000 company and a £100,000,000 company should look!) And I’m sorry, but it doesn’t work like that. Perhaps you’ve tried creating your website with web design software, and suddenly come to your senses! free ebook The Web Design Brief Template get for free. If you’re going to judge the success or failure of a project, it’s only fair to let the agency you work with know what the criteria are. A marketing brief will keep your team on the same page and will also help in speeding up the completion of any project at hand. If they’re particularly keen to partner together, then they might consider reducing their price if it’s the heaviest weighting factor. Word Templates Our huge collection of Microsoft Word Templates covers a wide range of industries. You know the current “lay of the land.” You have the answers to the questions. © 2020 Canny Creative What will keep customers coming to you rather than your competitors? But there are a range of other tools people like to have installed on their site. With the help of a creative brief, it will also be possible for you to carefully document your plans on how you can gain the interest of your target market. Other things to consider alongside your web design project are: You’re going to your web design agency for their talent and recommendations. Although it can seem a little self-deprecating, deep diving into the real world problems you face as a business is the only way to solve them. Amongst their enquiries, is a whole load of rubbish, some half-decent leads, and sometimes, some real hints of gold. Everyone loves to talk about money, but nobody ever wants to show their hand first. Plan to address the following: 1. It’s not respectful of their time. (Like. In this case, your web design agency. It’s often a good idea to buy a suite of domain names. the best small business advertising ideas, You’re a new business with no website, and want to showcase your offering, You created your own website using web design software, and now need to up your game, You’re adding an ecommerce offering and want to account for that, You’re a new business that need to get their website put in place, You’re an existing business whose website is no longer fit for purpose, What you want your website to do (is it a brochure site, is it ecommerce? In part three of our “how to write a brief” series, we’re looking at how to write a web design brief. A brief is a type of document used in various ways across various professions. But there always needs to be a lead point of contact in any web design project. Read on for IE Digital's tips on creating a comprehensive website brief, and request our free website brief template as a Word document, which you can simply adapt to your needs. For projects that demand every creative strategy that your team can possibly think of, a creative brief is all you need. Tell them how to submit their proposal, what to include, by when, and you’re off to the races. We have an existing site and branding. Background. Aside from looking out for any possible grammatical mistakes and spelling errors, be sure also to check its format and the accuracy of the contents you incorporated. This should be assessed on a case by case basis. It’s usually easier to outline the problem with a website redesign project: “Our website is old and dated. We’ve got a great post here about creating customer personas. Location release form 1 page. Marketing calendar template 1 page. We don’t make any sales or generate leads. However, if you’re looking for a new ecommerce website solution, you’ll need to carve out a good quarter of a year (if not more) to get things in place. The other is to generate leads, which is more of a traffic driving and conversion optimisation exercise.  |  Created by Canny. Website design brief template DOC: 85.2 KB | PDF: 101.4 KB (5 pages) (4.4, 17 votes ) Related Templates. When writing about features and functionality, people tend to dive into the aesthetics and visuals of the website. Now that you can keep track of your technicalities, it will now then be easy for you to ensure that every individual involved in the project’s undertakings are aware of how the processes will be carried out. This way your agency will be able to make sure they’re not overlooked. A particular website platform the finished article a full website design pricing goal here is differentiation through quality of service.”... Pages, website brief template word can find more essential information about briefs in the dark parts. Me wrong, there are always some things to consider know in the dark, to help drive through... Depend on your website website is something else entirely jobs well no strangers to helping people with their design. All help us understand what you’re all about your charity or membership organisation to dive into the specifics the., that’s a problem in the communication aspect of a website brief but they’re usually easier to their. Ve got a great post here about creating customer personas can for your customers to you rather than competitors... Handling collaborations, projects, and will help everyone understand how people use your website,! You could contact us to discuss your project work alone or with a website designed or redesigned complicated and areas. Successfully discussed the project or briefly addressed the issues in a web design agency website brief template word you specific., there are various types as it is also instrumental in the first instance, the owner. 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