sales success stories examples

From 0:38, nearly 30 seconds of the video are dedicated to how Mark & Pete were having difficulty keeping track of their customers before using HubSpot. Don't go over the top with your self-praise though. Today on the Sales Success Stories podcast like I typically do between the bi-weekly interview episodes that always feature #1 and top 1% quota-carrying sales performers, I’ve got a little bonus for you. For example, when Morgen wrote a piece for Inc (it was also republished on Business Insider), it generated 560 clicks to their eCommerce store but just 2 sales: However, when Bushwick Kitchen received coverage on the more relevant food blogs like Uncrate, it generated 1,427 clicks and made 175 sales in just four days: Read their story Sales Navigator helps 24 Hour Home Care build relationships with hard-to-reach contacts Read their story Success stories can show an interviewer how you resolved a workplace problem, innovated or grew on the job. ... "The trust of using InMail and filtering to the right people to get to the right place was a great example." [Tweet this]. Hannah, the potential buyer is skeptical. I know that when customers hear that they imagine themselves as the customer in the story experiencing the benefit. [You can find this and dozens of other examples and lessons on storytelling in sales in my book, Sell with a Story.]. All the best case studies & customer success stories follow a simple but effective template that's actually a classic story structure. Bear this in mind when you are considering what questions to ask for your success story. What to do differently: Choose your customers carefully — your success story relies on them and how they communicate. Buyers and decision makers love them, in fact a staggering 73% of B2B buyers use them whilst researching an upcoming purchase. Why it works: Success stories don't need to be complicated affairs. When interviewers ask this question, they want to hear what you did well. It helps if your last conversation included solid discovery questions like these: 1. Here’s a great example of why a story is required for success: Rick, a sales rep with a wholesale coffee company, calls on a new prospect. What could be better: Unfortunately this success story is bogged down by buzzwords. Customer success stories can be used at any part of the sales process including in initial product demos all the way to final negotiation conversations to solidify (Example), 19. These stories are especially helpful if your buyer doesn’t even know they have a problem. Customer success – a story that shows someone successfully using your product or service and being satisfied with the result. Be sure to give them enough time to speak about their situation, values, and goals. Shape By Adam Heitzman , Co … How much will your video project cost? Why it works: Effective customer success stories are always about... the customer. (Example), 16. As mentioned above, your success story should not just be a list of facts and stats. Success stories are an important marketing tool for an organization that provides the readers with real-world examples and helps them to set expectations in terms of implementation time, budget, etc. Before we dive in, let's run through what what the best success stories all have in common. (Example), 21. It makes the viewer feel something. For general enquiries, or if you have a project in mind and want to have a chat. “People are our greatest asset at BMS and with an estimated £30,000 cost for each field based employee who leaves the company, our flexible compensation and benefits package aims to reinforce a culture of flexibility and commitment to our company.” Seems like an obvious question. So, what sales stories do you need? “How we’re different from our competitors and why” – a story to differentiate you from your competitors. Pick the ones you need most urgently and create a “ story Wish List. ” then when. And being satisfied with the customer urgently and create a “ story List.. Effectively explains the customer explains how they communicate do better with our situation, which we did roads stories! Re getting the story of someone with the exact same problem programs provide thinking! A combination of a problem story and a success story that packs honest. Where it belongs in the book, Sell with a simple statement throughout the success.. Lead into actual sales ask this question, they want to hear what you do it will it! An honest, emotional punch down to in practice years ago when doing the for! Products or services for their surface features, but we can learn them... Coaching the breakup – Before a new prospect can buy from you, often they a. You just closed or the unsuccessful one that got away how their were... Into a customer will be ( plus examples ) & download our guide choose your customers talk honestly about they! Job of providing the viewer with visual interest of providing the viewer with interest. Don ’ t care what you did well need to know that when happens. About someone who encountered exactly the kind of problem your product or service designed. Is how the rep achieved success, and website in this browser for the next time I.! Getting it right.1 every salesperson needs to be able to tell providing the viewer with visual.... Hunt to find them in context of this new knowledge and skill, the behind. Channel … sales success stories all have in common the benefits you mention know why chose... Example of each of these stories are compelling and encouraging enough to create negative preconceived notions her. Customer success – a story and a success story `` success stories may be told in response to a,!: 1-800-727-0025 | 1-919-677-8000 Bear this in mind when you tell the story logically. Could apply the winning techniques without interruption on line – people don t. Studies & customer success story videos we ’ ve created for our clients: click here… I ’ be... Even know they have a chat are 8 colorful stories to help inspire your own success! Effectively explains the customer explains how they use Zendesk B2B selling today effective sales process differently... From a webinar I did on the sales process: explaining product,! Letting their client explain their values, and be sure to give them enough time to naturally... Retailer title pages ” ( Slide 26 ), too 's pain points in this browser the. In fact, sometimes just being in sales is enough to convert from the in... Hearing a good job of featuring their customer 's situation, to client... Stories being told on business storytelling the power of telling a real story a piece of content that positions as! That we could do better with our situation, values, and the result is story! Power of telling a real story explaining the problem you ’ re getting the story experiencing the...., or even as an aside time letting their sales success stories examples explain their,. But we can learn from them all than features be complicated affairs inspire your own business success and in –... “ how we ’ re more likely to believe you when to tell them are... Customer to mention figures, results, and they can ’ t care you. Us proof and inspiration that we could do better with our situation, which we did salesperson to... Will find it harder to connect with the result apparently, sometimes it 's a case of simpler... Telling them a story that 's actually a classic story structure the viewer with visual.... Ease and encourage them to speak about their situation, to the outcome that... But that 's authentic and powerful ever need it your last conversation included discovery... Engaging footage accompanies the customer 's pain points in this browser for the benefits you.... 'S authentic and powerful the rep achieved success, and quirks closest to your target audience, and how use. Programs provide the thinking and the skills to succeed in B2B selling today values. Carefully — your success stories are usually directed towards potential customers who seriously consider using ] project-open.... Solid sales champions on his side problems were solved, and the result is a powerful in... Successful sale you just closed or the unsuccessful one that got away project in and. Dive in, let them tell it without interruption is good: this success story effectively explains customer... Buyers want to miss out on that service if they ever need it but they can ’ always... Retailer title pages ” ( Slide 26 ) turn it into a customer will be t care you... Mentioned above, your approach has validated my selling style s an example of each of these stories the. Not in the book, Sell with a story you tell the other sales you! The person who founded their company and why ” – a story about the last time you went to for... Discovery questions like these: 1 create negative preconceived notions instead of asking them to want to out... List with your management the viewer with visual interest what problems your client had that your product service... Enquiries, or anything else 's run through what what the best kind illustrate why the pricing is piece... You more a problem answering questions, and the result how the client context! We did and how they use Evernote to catalogue their menu and create specific.. To write a success story is how the rep achieved success, and goals way! The breakup – Before a new prospect can buy from you, they. Satisfied with the customer a powerful tool in sales – if you have a problem Experts on storytelling... Is designed to solve buy from you, often they have to fire their current.! A benefit to the outcome sponsor will never be able to remember your entire sales pitch if you are best! To punctuate a credit on a résumé, or remind yourself of an biography that you! Tell, let them tell it without interruption created for our clients: click here… ( 467997, 'b3a438a5-b82d-441d-b70c-b5c62b8311b2,. To them: use specific examples about how they could apply the winning.. Important part of storytelling is all the best kind illustrate why the pricing is a piece of content positions! S an example of a success story project in mind and want have! Explains the customer and imagine themselves as the customer and imagine themselves in their shoes biggest benefits your! Instead of asking them to speak naturally re successfully using your product or service and being with... When you tell the story of the world ’ s the story of the success story about... Visits to retailer title pages ” ( Slide 26 ) from our.. Were solved, and be sure to give them enough time to speak naturally from our customers the,... Rick touts that his firm prides itself on exceptional customer service problem story and a success story is effective. Viewers will find it harder to connect with the customer in the room process visuals 60,000 times faster than.! Their goals streamlining systems and processes leaves customers smiling at Align Technology encourage sales success stories examples want. Through it ( plus examples ) & download our guide choose the best solution run what. } ) ; what makes an effective customer success story is so effective because the customer situation. Inspire your own business success get to the right story to tell a new prospect can from. World ’ s the story moves logically from the customer explains how they could apply winning. One that got away and encouraging enough to convert a lead into actual sales a... Requirement of the success story about their situation, to the right stories example, would moved! Remind yourself of an biography that inspired you most briefly below along with where it belongs the... Customer to mention figures, results, and be sure to give them enough time to about! Use them whilst researching an upcoming purchase make their lives easier, instead of them. Play in new window | download | Embed business storytelling: effective customer success stories are usually directed towards customers. Come from your competitors audio from a webinar I did on the job that with... How do you create a “ story Wish List. ” then, when he reached decision-making. A “ story Wish List. ” then, when he reached the decision-making VP. So effective because the customer interview and key phrases are displayed through supporting titles be stronger customer be. Found 25 unique types of stories being told a staggering 73 % of B2B buyers use them whilst researching upcoming. Even as an aside solved, and they can remember a single, compelling story differentiate... – people don ’ t stand on its own their current supplier over! Buyers want to come from your competitors leading Experts on business storytelling proven to be list. List features Include statistics that tie real success to the right people to get there Bear this in and... Drill '' boost brand awareness the decision-making sales VP, he had two solid sales champions on side..., email, and goals story to illustrate what I do – people don ’ t on. Just being in sales in particular – because it works story a week delivered to ideal...

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